Built for Entrepreneurs. By Entrepreneurs.


The Bootstrap Engine was created to help entrepreneurs realize their God-given potential to create. We believe that we are co-creators in a divine process. That wealth, companies, opportunities, jobs, and products can all be created and destroyed. We also know that, while exhilarating and rewarding, the life of an entrepreneur can be lonely, stressful, chaotic, and consuming. Our desire is to come alongside the entrepreneur during the highs and the lows to help guide him or her through the process so that the their world that they're able to impact can benefit from their creativity.


David Setzer Co-founder

  • Founder of Virtual Connect and Mailprotector (2000), A high tech company providing cloud based email security and management to organizations around the world for over 15 years.
  • Former Chairman, Greenville Tech Charter High School
  • Founder Setzer International - An entrepreneurial development group providing mentoring, training, and instruction to over 10,000 entrepreneurs in former communist Eastern Europe.

Ben Hathaway Co-founder

  • Co-founder of Mortgage Web Success (2004)
  • Chief Technology Officer, Mailprotector

Geoff Wasserman Co-founder

  • Founder of ShowCase Marketing (2000), Business Black Box magazine (2008), and Top Cellar (2010)

Jordana Megonigal Executive Director

Jordana Megonigal is a journalism professional with 18 years of experience in the field, and also serves as Publisher of Business Black Box magazine.

With a career that includes customer service, project management, client leadership, marketing, publishing, public relations and crisis communication, Jordana helped build from a ground level Showcase Publishing, the parent company of a now-seven-year-old regional business publication, Business Black Box.

In the Upstate S.C. community, Jordana serves on
  • Past Board member, South Carolina Restaurant and Lodging Association
  • Member, Small Business Council, Greenville Chamber of Commerce
  • Board member, Compass of Carolina
  • Co-Chair, Greenville Women at Work
  • Communications Chair, Mission 1:27, Taylors First Baptist Church
  • South Carolina Guardian ad Litem
  • Fellow of Riley Diversity Leadership Institute



The Bootstrap Engine will achieve its goals by providing

  • Experienced Mentorship
  • Peer Accountability Groups
  • Structured, weekly training (24 week program)
  • Physical Space
  • Operational Resources
  • Working Capital


Each module consists of a four-week course, with the fourth week being a time to debrief, reflect, and translate it into personal use.

  • MODULE 1: The Bootstrapper’s Toolbox
  • MODULE 2: The Sales Engine
  • MODULE 3: The Brand
  • MODULE 4: The Money
  • MODULE 5: The People
  • MODULE 6: The Details